CHICAGO — September 4, 2009 —Cars.com will tackle the airwaves this fall with its fourth consecutive sponsorship of Saturday Afternoon College Football on ESPN. The sponsorship begins this Saturday, Sept.5, and runs through Dec. 5.
“Our sponsorship of Saturday Afternoon College Football on ESPN delivers prime exposure for the Cars.com brand and our advertisers and builds on our highly successful 2009 media campaign,” said Cars.com president Mitch Golub. “High impact sponsorships such as this combined with online traffic generation initiatives, local market promotion and continuous product improvements are driving results for our advertisers. Our continued investment in our site and our brand has lead to a ten percent increase in leads to our dealer advertisers this year, despite the economic downturn.”
The sponsorship will feature spots from Cars.com’s award winning Confidence campaign and sponsored by Cars.com mentions throughout the game. It is part of Cars.com’s national integrated campaign that kicked off with a 60 second ad in Super Bowl XLIII. The campaign is backed by the local promotional power of Cars.com’s affiliate network, which includes hundreds of leading newspapers, TV stations and their websites.
To kick off the sponsorship, Cars.com is running a sweepstakes for its advertisers in which dealers can enter for the chance to win one of several prizes including a grand prize trip for two to the National College Football Championship Game in Pasadena, CA, on Jan. 7, 2010.
“We are committed to building the Cars.com brand and delivering quality, in-market car shoppers to our advertisers,” noted Golub. “We are constantly looking for new ways to add more value for car shoppers and car sellers, both through our marketing efforts and product developments, such as the recent launch of our new guided search functionality.”
Cars.com is the leading destination for online car shoppers, offering credible, easy-to-understand information from consumers and experts to help buyers formulate opinions on what to buy, where to buy and how much to pay for a car. With comprehensive pricing information, side-by-side comparison tools, photo galleries, videos, unbiased editorial content and a large selection of new- and used-car inventory, Cars.com puts millions of car buyers in control of their shopping process with the information they need to make confident buying decisions.
Launched in June 1998, Cars.com is a division of Classified Ventures, LLC, which is owned by leading media companies, including Belo (NYSE: BLC), Gannett Co., Inc. (NYSE: GCI), The McClatchy Company (NYSE: MNI), Tribune Company and The Washington Post Company (NYSE: WPO).
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