Car Buyers Do Their Homework Online
of car buyers indicated that they used the internet as a primary source of information during the purchasing process. Source: Capgemini, Cars Online 08/09
The Mobile Marketplace
Learn how to put the information on-the-go shoppers need in the palms of their hands.
Survive and Thrive
From his vantage point as the founder of DealerRefresh.com, a blog for automotive internet sales professionals, Jeff Kershner monitors how dealers invest their advertising dollars. Amid the economic slowdown, he sees dealers shifting their budgets online from traditional media to reach ready-to-buy shoppers. “This is where the consumers are right now,” Kershner says. “I think […]
Time to Chat?
As you work to convert internet clicks to appointments and sales, online chat provides you with a powerful tool to reach in-market shoppers. Even with big-ticket items such as a car, many consumers prefer to chat with a salesperson rather than send an email or make a phone call – just as they’re increasingly doing with friends and family. Not only does it allow car buyers to easily determine availability and get additional details, but chat also protects their identity. Shoppers often opt to remain anonymous until you’ve assured them they can safely share their name and contact information. Let’s look at what you’ll need to tackle and how you can get prospects into the store.
Cars.com Podcast: How Can a Quick, Quality Email Help Me to Sell More Cars?
[podcast flashvars=”transparentpagebg: ‘yes’, titles: ‘Quick Email’”]https://growwithcars.com/da/wp-content/uploads/2009/02/podcast-feb2009.mp3[/podcast] With online car buyers, you recognize the importance of quickly responding to inquiries. Before hitting the send button on that next email, though, be sure you’re also providing a quality response. As with any written communication, put yourself in your customers’ shoes. Have you answered all their questions and […]
The Virtual Used-Car Lot
By Tony Albertson, Ward’s Dealer Business
Many new-vehicle dealers have a tendency to treat the pre-owned internet site as an afterthought, just like their physical lot.
When Customers Walk Out
By Steve Finlay, Ward’s Dealer Business
When a customer leaves his dealership without buying a vehicle, Darin Wade wants to know why.
Although Dana Pratt III wasn’t initially sold on selling cars, you might say his success at Bill Marsh Automotive Group is in his blood.