If your car listing were a personal ad on a dating site, would you go on a date with it? Find out how Vogue Motor Co. is attracting buyers with ads that sell.
In the world of online dating, it’s all about selling yourself to get the date. From a wide selection of only your best photos, to the details that make you who you are – religious beliefs, political views, hobbies and interests – you put it all out there to find a match.
Evaluating the online dating model is a great way for you to take stock of your used-car marketing efforts. Are you giving each car in your inventory the best shot to meet its perfect match?
- Do you use multiple photos to showcase each vehicle’s unique features?
- Do you include past ownership details in your sell copy?
- Do you call out special features such as aftermarket upgrades?
- Do you highlight reasons to do business with your store?
If you did not answer yes to all of these questions, it’s time to apply the online dating mindset to your inventory. There is no greater tool to help sell your cars than the story behind each one. Fortunately, online advertising sites such as Cars.com were designed to help you do this, making it easy to effectively bring each car to life.
Vogue Motor Co., an independent store in St. Louis, is putting its best foot forward and standing out in a crowded online sea with detailed sell copy and photos of each and every car on the lot. In some cases, Vogue Motor goes so far as to offer descriptions about how the car was manufactured and who designed the vehicle. Attention to these details is paying off and giving consumers a reason to purchase from Vogue.
Take a look. Same price, same car, but which one would you rather date?
|Vogue Motor Co.’s Audi A6 2.7T Quattro||Competitor’s Audi A6 2.7T Quattro|
The A6 provides luxury and elegance in a way that only Audi can. Attention to detail and quality of materials used, from its supple nappa leather to its flawless wood veneers, to even its heated steering wheel. They forget nothing when designing these cars. This attention makes the A6 are like no other vehicle and the reason Audi is constantly the benchmark in design and performance. Take one test drive and you will know why A6s are always in short supply on our lot. We can’t get enough of them.
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