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To our valued partner,
Through the years our industry has faced many challenges. COVID-19 is unlike anything we have experienced, but given our resilience as an industry, together, I am confident we will prevail.
We are offering financial support and a range of digital solutions that better reach car buyers during this time of social distancing. To help you maintain your business now and for the long term, we are providing:
- Immediate Financial Relief: 50% off your April bill and 30% off May and June bills. This will be automatically applied to your entire Cars.com and DealerRater bills with no action required by you.
- Virtual Retail Solutions: We’ve launched a collection of new, no-cost virtual merchandising and digital retail solutions including Home Delivery and Virtual Appointment badging, chat tools and video to drive traffic and conversions to you now. Speak to your account executive or enroll now.
- CARS Cares: Like you, we are monitoring the COVID-19 situation. Visit the newly launched CARS Cares website for more information or to enroll in the new retail solutions and to stay up to date on the real-time actions and decisions Cars.com is taking to best service and support you.
- Federal Aid and Support: We are in this fight with you. We are working with policymakers and other industry groups to help dealerships get the local and federal support needed to manage through this time, including federal stimulus and essential business status.
We are seeing solid consumer traffic and continue to generate high-quality leads and in-market car shoppers directly to your website, including robust organic traffic due to the strength of our recognized brand and leading SEO. Our editorial team has also dedicated a special section of coverage on Cars.com to help shoppers better connect with you and navigate their car-buying process from home. We are committed to doing whatever it takes to help promote your dealership, drive sales and keep your business moving forward during this unprecedented time.
As always, please don’t hesitate to reach out to me (alexvetter@cars.com) or your account executive with questions.
We are grateful for your business. Together, we will weather this storm.
In partnership,
Alex Vetter
alexvetter@cars.com
President & CEO of CARS
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