Advertising Policies endeavors to create a safe and fair advertising environment for its dealer customers (“Advertisers”) and Site users. To this end, all Advertisers are required to comply with the Policies outlined below when listing vehicles on and related sites.  

Listings Should Be Truthful and Accurate​

  • All discounts, rebates, incentives, down payments, special promotions, etc., that factor into the display price must be disclosed prominently in the seller’s notes (prior to the “see more” button)
  • All vehicle advertising must be accurate and truthful in accordance with our policy and all applicable local, state, and federal laws.
  • All vehicles advertised must be currently available for purchase by consumers directly from the Advertiser at the dealership address identified in the listing. Advertisers with multiple dealership locations are responsible for ensuring that vehicle listings only reflect the inventory at each specific location that is advertising with
  • It is the responsibility of each Advertiser to review their vehicle listings and to confirm their accuracy and to remove all sold or otherwise unavailable inventory from the listing feed as soon as each vehicle is sold or becomes unavailable.
  • If an Advertiser is found to be submitting inaccurate or misleading vehicle listings, including but not limited to listings that display inaccurate pricing, listings for vehicles that are no longer available, listings that display incorrect features, options, trim, etc., and vehicles that are not currently available at the same physical address associated with the dealership listing, they may be subject to our Terms of Use Abuse policy.
  • Listings are intended only for non-recreational, non-commercial vehicles which are mass produced and intended for sale in the U.S..

 ​Listings Should Be Focused On The Vehicle and Dealership​

  • All vehicle advertising should be free from prohibited content including but is not limited to: links or calls to action to visit other sites, HTML or other code; illegal, inappropriate, or offensive content; contact information or alternate phone numbers (as a subscribing Advertiser, you are provided with a unique toll free number which routes all of your phone inquiries from listings to your business phone).​
  • All vehicle advertising containing images and/or video should use that media only to depict the vehicle being sold, for general dealership branding, or for informational purposes and may not use them to promote special offers, prices other than the price offered in the listing itself, or to model potential payments or financing. ​
  • Consumer information gathered from leads, reporting, and otherwise (User Data) should only be used to facilitate the consumer request or provide customer service regarding the vehicle listing. Advertisers are not to sell, lease, license, sublicense, or otherwise distribute or transfer User Data to third parties (other than to third parties like lead management providers who provide services related to the permitted uses on behalf of the Advertiser) or use User Data in any other unauthorized manner, including, without limitation, for unsolicited mass distribution of information or email, “spam”, “junk mail”, or direct marketing campaigns.​ reserves the right, in its sole discretion, to monitor compliance with the Policies and to enforce the Policies, but assumes no obligation to do so. reserves the right to waive any or all of the above Policies for purposes of product QA, new business model testing, and/or strategic market development. reserves the right to modify these Policies or to remove listings in whole or in part at any time without written consent or prior notice.