Homepage, Research & Shop Native

Page: Homepage; Research Index
Impression Tracker: 1×1 pixel gif URL
Click Tracker:

• Click-command or URL (external)
• Click-tracking pixel (internal – optional)*

Click Destination: Internal/External
Other Assets:

• Make/Model/Year of sponsoring vehicle
• Vehicle Image (PNG with transparent background)
• Body copy text (40 characters)
• Sponsored Category

Site: cars.com
Platform: Responsive web

Drive-In Adhesion

Page: Homepage/Research
Impression Tracker: 1×1 pixel gif URL
Click Tracker: Click-tracking pixel or Click Redirect (optional)*
Click Destination: Internal/External
Other Assets:

• 500px wide image minimum, transparent background
• Headline (20 Character Max)
• Button 1 (20 Character Max)
• Button 2 (20 Character Max)
• Body Text (30 Character Max)

Site: cars.com
Platform: Responsive web

Editorial Spotlight

Page: Homepage

Impression Tracker: 1×1 pixel gif URL

Click Tracker: Click-tracking pixel (optional)*

Click Destination: Internal/External

Other Assets:

• Make/Model/Year of sponsoring vehicle
• Vehicle Image (3:2 image, 500px wide minimum – Vehicle with a background/setting)
• Editorial Quote
  • Author name (optional)
  • Author image (optional)
  • Author title – ie Assistant Editor – (optional)

Site: cars.com Platform: Responsive web

Compare Spotlight

Page: MMY

Impression Tracker: 1×1 pixel gif URL

Click Tracker:

• Click-command or URL (external)
• Click-tracking pixel (internal – optional)*

Click Destination: Internal/External

Other Assets:

• Make/Model/Year of sponsoring vehicle
• Body copy (25 characters)
• Vehicle Image (pulled from valt data)
• MSRP (optional)

Site: cars.com Platform: Responsive web

Ghost Compare

Page:

• Research Compare
• Inventory Compare

Impression Tracker: 1×1 pixel gif URL Click Tracker: Click-tracking pixel (optional)* Click Destination: Internal Other Assets:

• Make/Model/Year of sponsoring vehicle
• Call to Action (55 characters Max)
• Vehicle Image (pulled from valt data)

Site: cars.com Platform: Responsive web

Recent Searches (App)

Page: Homepage

Impression Tracker: 1×1 pixel gif URL

Click Tracker: Click-tracking pixel (optional)*

Click Destination: Internal

Other Assets:

• Make/Model/Year of sponsoring vehicle
• BHeadline Copy
  • Large Phones: 35 Characters
  • Small Phones: 20 Characters
• Make & Model ID
• Destination Stock
• Vehicle Image (png with transparent background)

Site: cars.com Platform: Native apps

Date Modified: March 23, 2023