Editorial Spotlight

Page: Homepage

Impression Tracker: 1×1 pixel gif URL

Click Tracker: Click-tracking pixel (optional)*

Click Destination: Internal/External

Other Assets:

• Make/Model/Year of sponsoring vehicle
• Editorial Quote
• Vehicle Image (3:2 image, 500px wide minimum – Vehicle with a background/setting)

Site: cars.com Platform: Responsive web

Compare Spotlight

Page: MMY

Impression Tracker: 1×1 pixel gif URL

Click Tracker:

• Click-command or URL (external)
• Click-tracking pixel (internal – optional)*

Click Destination: Internal/External

Other Assets:

• Make/Model/Year of sponsoring vehicle
• Body copy (25 characters)
• Vehicle Image (pulled from valt data)

Site: cars.com Platform: Responsive web

Ghost Compare

Page:

• Research Compare
• Inventory Compare

Impression Tracker: 1×1 pixel gif URL Click Tracker: Click-tracking pixel (optional)* Click Destination: Internal Other Assets:

• Make/Model/Year of sponsoring vehicle
• Body Copy (40 characters)
• Vehicle Image (pulled from valt data)

Site: cars.com Platform: Responsive web

SRP Tile for Compare and Contend

Page: SRP

Impression Tracker: 1×1 pixel gif URL (optional)

Click Destination: Internal/External

Click Tracker:

• Click-command or URL (external – optional)
• Click-tracking pixel (internal – optional)

Other Assets:

• 250×167 image (80×50 image for T4)
• Headline (25 characters max)
• Body copy (25 characters max)

Site: cars.com Platform: Responsive web

Guided Nav Conquest Filter (App)

Page: SRP

• CPO – Stock & Certification
• Tier II – Zip
• ShopBy – Fuel, Price, Category & Make
• Conquest – All others

Impression Tracker: 1×1 pixel gif URL Click Tracker:

• Click-command or URL (external)
• Click-tracking pixel (internal – optional)*

Click Destination: Internal/External Other Assets:

• Make/Model of sponsoring vehicle
• Destination Stock
• Body copy (25 characters)
• Call to action (25 characters)

Site: cars.com Platform: Native apps

Recent Searches (App)

Page: Homepage

Impression Tracker: 1×1 pixel gif URL

Click Tracker: Click-tracking pixel (optional)*

Click Destination: Internal

Other Assets:

• Make/Model/Year of sponsoring vehicle
• BHeadline Copy
  • Large Phones: 35 Characters
  • Small Phones: 20 Characters
• Make & Model ID
• Destination Stock
• Vehicle Image (png with transparent background)

Site: cars.com Platform: Native apps

Date Modified: September 28, 2020